The Canadian Coast Guard Auxiliary (CCGA) is pleased to announce Mustang Survival as its first official partner. This partnership, solidified through a Memorandum of Understanding, spans a three-year term and outlines the mutual support in promoting boating safety and educational initiatives.
“When I visited Mustang Survival and saw their building with the powerful message, ‘We Save Lives for a Living,’ it was clear that our values are deeply aligned,” says Shari Affleck, Executive Director of the CCGA. “I knew right then that a great partnership was not only possible but inevitable!”
Kenny Ballard, President of Mustang Survival, adds: “Partnering with the Canadian Coast Guard Auxiliary is an honour for us. Our mission to protect life on the water perfectly aligns with the CCGA’s commitment to volunteering, where members selflessly dedicate their time to promoting boating safety and saving lives. We’re proud to collaborate with such a dedicated organization and look forward to making a meaningful impact together.”
Mustang Survival and the Canadian Coast Guard Auxiliary share a vision of zero preventable water-
related incidents. With Mustang Survival’s personal protective equipment and their shared commitment to water safety, the CCGA is now better equipped to help save lives and promote safer practices on the water. Together, the organizations aim to enhance water safety education and preparedness through CCGA nationally approved programs, including Kids Don’t Float, Pleasure Craft Safety Checks (PCSCs), and Water Safety Education & Awareness public events.
Initial Key Programs and Initiatives:
- Kids Don’t Float Program / PFD Loaner Stations: This national program promotes safe on-the-
water activities across Canada through the provision of life-saving equipment and the promotion of education and awareness for individuals of all ages. - Pleasure Craft Safety Check (PCSC): This free safety check is offered by the CCGA to recreational boaters. A trained volunteer boards the vessel to verify if it has all the required safety equipment onboard and meets boating regulations. In 2024, the CCGA conducted 900 checks, and the goal for 2025 is to expand this program with the launch of the new PCSC App. The CCGA is thrilled to welcome Mustang Survival’s support for the 2025 CCGA National programs and beyond and looks forward to collaborating closely to help Canadians stay safe on the water.
For more information, please contact:
Shari Affleck, Canadian Coast Guard Auxiliary
Executive Director
Phone: 289-228-4828
Email: Shari.Affleck@CCGA-GCAC.CA
Sieneke Toering, Mustang Survival
PR & Communications
Phone: 604-354-1161
Email: stoering@mustangsurvival.com
About Canadian Coast Guard Auxiliary
The Canadian Coast Guard Auxiliary (CCGA) is a dedicated force of more than 4200 highly trained volunteers committed to saving lives and protecting Canada’s waters. Incorporated in 1978, this not-for-profit and registered charity works alongside the Canadian Coast Guard and National Defense, providing essential maritime search and rescue (SAR) support. Beyond emergency response, CCGA volunteers are frontline advocates for boating and water safety, actively engaging in public education and outreach in support of Transport Canada’s Boating Safety Program.
Through expanding its expertise, the CCGA is also trained to support Marine Environmental and Hazards Response, reinforcing its commitment to safeguarding both people and the marine environment. With a passion for service and a mission to keep Canada’s mariners and waterways safe, the CCGA stands ready 24/7 to answer the call. https://ccga-gcac.ca/
About Mustang Survival
Pioneer in the design and manufacture of lifesaving solutions since 1967. Mustang Survival is committed to the protection and enhancement of those who push themselves to extremes, whether for work, duty, or to escape the daily grind. www.mustangsurvival.com